Wild Mercantile opened its doors in the fall of 2002 in Athens, Ohio, a college town in the heart of SE Ohio's Appalachian foothills. Surrounded by two-thirds of the state's public land, they have easy access to some of the SE's premier outdoor destinations such as Seneca Rocks, Monongahela National Forest, New River Gorge, Red River Gorge, and the Gauley, New, and Yughiogheny Rivers.

Wild Mercantile was established with a commitment to provide the best gear along with the best service. As a result, they have become a hub for the area's outdoor community, hosting group meetings, providing free information and expertise, and offering a great place just to hang out (when you aren't on the trail, rock, or water).

As the foremost outfitter of the region, Wild Mercantile differentiates themselves in several ways. First, they will provide you with the best customer service you've ever experienced, both before and after the sale. Second, they provide unmatched quality in the products that they carry. Third, they choose companies not because of brand recognition, but by the quality of the company and the gear they produce.

If it is on there web site or in their store, Wild Mercantile guarantees that they would use the same equipment or clothing themselves. Top of the line rental equipment is also available.They guarantee that they will have the best gear at the best prices and will gladly price match, even with sale merchandise.