The Natural Resource, LLC: Fact Sheet
Founded: June 2006
Headquartered: Waterville, Ohio
Mission: To provide Ohioans and visitors to Ohio who recreate - avidly, casually, or anywhere in between - more awareness of and direct access to the vendors, service providers, and resources that can cater to their outdoor recreational needs. The ultimate goal is an increase in responsible stewardship of our natural resources, now and for future generations.
Guiding Principles: The Natural Resource (TNR) is an online, map-driven directory that focuses exclusively on the outdoors in Ohio. The company is positioned to fill an important niche that is not currently occupied - in Ohio or beyond - by providing a direct link between specific outdoor recreational opportunities (fishing, hunting, boating, etc.) and the providers of goods and services (businesses) who cater to each activity.
TNR will fulfill its mission by striving to be:
Comprehensive and Inclusive
State-specific and State-wide
Cooperative and Cross-referenced with Pertinent State Agencies & Associations
Accurate and Up-to-date
Visual and Interactive
User-friendly and Logically Organized
Standardized in Format but Individualized in Content
Subscription-based for the Vendor or Service Provider (on an annual basis)
FREE to All End Users
 Primary Subject Areas/Categories:
Fall 2006 Launch - 35 Subcategories
Hunting - 13 Subcategories
Fishing - 12 Subcategories
Boating - 7 Subcategories
Camping - 3 Subcategories
Spring 2007 Launch - 35+ Additional Subcategories
Biking - e.g., Bike Shops, Bike Clubs, etc.
Golf - e.g., Public Courses, Private Courses,
Driving Ranges, Pro Shops, etc.
Miscellaneous Resources - e.g.,
Outdoor Artists/Photographers, Pond
Management Companies, Ecological
Consultants, Backyard Bird Seed/Feeder
Retailers, Native Plant Nurseries, etc.
Additional Site Features
Outdoor Calendar/Events Board
Ohio-specific Bookstore
Ohio-focused Cookbook
"So often, it's difficult for outdoorsmen and women to identify and locate the businesses and other resources needed to enjoy their outdoor pursuits. With typical online search tools or telephone books, it's too easy to miss the neighborhood archery specialist, outboard engine repair shop, or local taxidermist. And while 'word of mouth' is an invaluable resource, it never fills in all the blanks, particularly for out-of-town excursions."
- TNR Founder & Editor, Eric Kraus
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